This is the fourth and last in a series of articles focusing on PFC Director Gary Price and his family’s 77 Ranch in Texas. Gary Price first set foot on his ranch land when he was eight years old, as a guest. Little did he know that ownership of that land was in his future.

This is the third in a series of articles focusing on PFC Director Gary Price and his family’s 77 Ranch in Texas. Gary Price, owner of 77 Ranch in north central Texas, has placed more and more emphasis over the years on what the consumer wants so that he can get the best price for his cattle. His first stop on this journey, which began about 10 years ago, was to convert his herd to crossbred Angus cows that can produce Certified Angus calves, which “has been great.” His cattle are also certified all-natural, meaning no antibiotics and hormones, and he has systems in place for tracking individual animals in the event some require doctoring. To meet the demand for beef from Europe, Gary must be able to verify the age of his cattle as well. Since the mad cow disease scare, most countries in Europe will not accept cattle over 30 months old (as the disease is very rare in cattle this young). Likewise, restaurant chains want to be able to name and trace the beef they serve to its place of origin. “We have nothing to hide,” says Gary. “We hire IMI Global out of Denver as a third-party auditor and another company out of Washington, DC verifies us on animal welfare. All of these things add value because they are what the consumer wants, and they separate us from those who sell beef as a commodity.” Ecosystem [...]

This is the second in a series of articles focusing on PFC Director Gary Price and his family’s 77 Ranch in Texas. Around the turn of the 20th century, the Blackland Prairie region of Northeast Texas supported a massive amount of cotton production. “Navarro County, where we’re located, had more cotton than than any other county in the country,” says Gary Price.

This is the first in a series of articles focusing on PFC Director Gary Price and his family’s 77 Ranch in Texas. “We are very fortunate to be on the ranch. Most days, we can wander around without interacting with people.” So begins the tale of how the Covid epidemic is affecting the award-winning 77 Ranch in east Texas, owned and operated by Partners for Conservation Director Gary Price and his wife and son.